2 Weeks To More Organization, Confidence + Profit

Doors to the program are closing soon!

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Create a freelance web design business you love

 
 
 
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What if I told you how quickly (and easily) you could...

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Have qualified leads knocking on your door (+ confidently turn them into paying clients!)

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Streamline your systems and gift yourself with HOURS of time to grow your biz or relax + have more fun!

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Add copywriting into your design process (EVEN IF YOU HATE WRITING!) + put an end to your content-chasing woes.

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Deliver a VIP experience that brings in more referrals, ongoing work + money in your pocket!

 
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Running a DESIGN business can be pretty overwhelming.

  • You'll have an awesome project and feel on top of the world one week, but then your next project is the complete opposite...

  • You'll spend HOURS meeting with leads and getting proposals together...only to have them ghost you or decide to work with someone else...

  • There's somehow ALWAYS a hold up getting content from clients (and OMG some projects feel like they'll never end)...

  • And sometimes you feel unsure about your pricing, process and business systems...

 

But here's the thing....

You're smart and talented and there's NO WAY you're not gonna figure this amazing business of yours out!

Imagine how you’ll feel once you learn how to:

  • Confidently land more projects

  • Streamline your business systems and introduce time-saving automations

  • Rework your client content game plan so you actually get everything you need in time - with no project delays (looking at you, client homework 😉)

  • And create so much more time and energy to focus on your work, clients and having fun!

You can spend endless time and energy figuring out your systems, processes and tech OR just use my shortcuts to get there quicker!

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hey you!

My name's Melanie and I help website designers organize their business systems to grow their confidence and increase their profits.

But lemme tell you....a few years ago my business totally stressed me out.

I wasn't able to confidently convert leads into customers and had no clue how to offer a VIP experience that kept clients coming back for more.

I wasted hours meeting with leads and creating proposals for people who were never going to turn into clients, and when I did get clients it took FOREVER to get projects started because I was always chasing down website content!

But then I decided to take complete control of my business.

I ditched everything about my web design process that was holding me back and took steps to automate any task that unnecessarily ate up my time (including meeting with bad-fit clients).

I learned how to position myself as the badass designer I am and now I hear things like, "Whatever you think is best, I totally trust you!" on the reg from my clients!

My web design business is running on auto-pilot, my clients are AMAZING (and regularly book me for ongoing work - hello, stability) and see me as their respected and trusted design advisor.

I can’t wait to see you take control of your business, too.

 
 
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I know first-hand how Tough working for yourself can Be.

 
 

Despite all the positives, you can still struggle with:

  • Getting clear on your services and pricing
  • Generating leads and turning them into paying clients
  • Getting website content on time
  • Stabilizing your income
  • Streamlining your business systems
  • And stressing over projects at all times of the day, never feeling like you can turn work "off"
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You’re ready to wake up feeling more confident and in charge, but it's hard to choose what to focus on first.
 

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You might be wondering things like:

  • "How do other designers get away with charging so much for their services?"
  • “How am I supposed to get more leads, much less turn them into paying clients?"
  • "I'm so tired of chasing down website content - how can I get clients to 👏🏻 get 👏🏻 with 👏🏻 the 👏🏻 pro 👏🏻 gram?"
  • "How can I get my clients to trust and respect me?"
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Without guidance and support it can be difficult to make any progress at all, which is EXACTLY why I’ve created my step-by-step program:

Powerhouse Web Designer!

A 12 week online program that shows you how to take complete control of your web design business.

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Join me as I show you how to automate your systems, increase productivity, create a more efficient + strategic design process, turn your clients into referral machines + build a thriving web design business you love!

 

 
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Here's what comes with your registration:

  • 7 modules of video lessons, step-by-step guides and resources

  • A vault of templates and exercises to get clear on your process and streamline your client communication

  • 6 live group Q+A calls

  • Access to a private Facebook group just for you and other Powerhouse designers

  • Plus lifetime access to program materials along with all future updates
     

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"Melanie is such an outside-of-the-box thinker when it comes to running a freelance design business. She takes a big picture approach and has an amazing ability to look at all of the overwhelming and complicated things involved in running a successful business, and deconstruct them into manageable tasks. She has a great eye for organization and is queen of developing creative and simple solutions that are both easy to implement and aligned with your specific goals. Perhaps best of all, she's found a balance of being thorough and comprehensive while keeping the material incredibly approachable... Melanie is so. much. fun. to learn from!" - Allison H

 

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"Not only is Melanie's teaching style calm and detail-oriented, but she immediately puts you at ease because she's got everything covered and wants to see you succeed. Melanie knows what roadblocks to anticipate and her approach is extremely patient as she offers help along the way. I know it’s normal to feel a little lost when you’re building a freelance business, and most of us feel like we're doing everything all alone without any support, but her guidance, templates and swipe copy are absolute game changers. If you’re feeling stuck in business, know that you’re in good hands with Melanie!" - Megan B

 
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I'll show you how to go from...

  • Getting frustrated waiting for clients to turn in their website content...
  • Chasing down payments or adding "one more little thing" to your projects for free...
  • Wasting precious time on admin tasks and paperwork...
  • Not being seen as the trusted design advisor you are...
  • Feeling totally stuck, like you don’t have a good handle on your business...
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To feeling like a total Powerhouse Designer and business owner!

  • Present your packages and process perfectly so your leads understand exactly how you can help them...
  • Crush your lead meetings and start landing more clients...
  • Get EVERYTHING you need from your clients up front and put an end to “tiny” add-ons once and for all....
  • Create a design process that makes your clients fall more in love with you each step of the way...
  • And step into the most confident and capable version of yourself so you can show up better for your clients, stabilize your income and increase your bottom line!
 
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Here's what you get inside of powerhouse Web Designer...
 

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AS SOON AS YOU ENROLL...

Powerhouse welcome + orientation

  • How to step into the Powerhouse Designer mindset

  • The ONE THING you need to do if you want to catapult your business

  • An overview of the program's framework

  • Exercises to help you track your starting point + map out your goals


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WEEK 1

Building a strong foundation

  • Exercises to help you streamline your services, packages, pricing and process

  • How to set up your project calendar so you can properly book projects and develop a waitlist

  • The why, what and how of setting up your service guide

  • Group Q+A call


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WEEK 2

Setting up your tech

  • Why and how to set up your online scheduler

  • The ins and outs of client management systems (why you need one, how to set yours up + a deep dive into my CMS of choice, Dubsado)

  • How to set up a client portal or project management system to keep your projects on track 


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WEEK 3

Setting up your lead funnel

  • How to ensure only quality, good-fit clients make it into your inbox

  • How to set up an intake questionnaire for interested leads (that helps you book more projects and avoid scope creep once your projects start) - You'll get the exact questionnaire I use that took me THREE YEARS to perfect!!

  • Swipe my "new lead" meeting agenda and learn how to turn sales calls into something that feels more like a fun, relaxing coffee date 

  • Group Q+A call


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WEEK 4

Onboarding and project prep

  • How to streamline and automate your pre-project paperwork and get HOURS of your time back each project (looking at you, proposals, invoices and contracts)

  • How to properly prep projects to create a consistent, streamlined experience

  • How to onboard clients, manage expectations and introduce them to your business systems and project process


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WEEK 5

Strategy + my easy copywriting trick

  • How to conduct website strategy calls with your clients and map out website strategy with my step-by-step process

  • How to add copywriting to your services EVEN IF YOU HATE WRITING (like me!) to increase your value and make more money per project

    • SAVE time with a more efficient workflow

    • Give your clients another reason to love you

    • Swipe the exact template I use and steal all my tips and tricks to make sure the copy sounds just like your client

  • Group Q+A call


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WEEK 6

Deliver an amazing design experience

  • How to present your designs in a professional, streamlined way

  • How to guide the feedback process and stay the lead on your projects

  • How to "offboard" your clients and finish your projects as strong as they started 


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WEEKS 7-12

Implement + support

  • At this point, all of the program content is in your hands and most (or all of it) may be implemented....

  • But I wanted to double the live portion of this program so you have the space to REALLY execute everything and receive support as you build new systems, processes and tech into your business!

  • I'll be inside of our private Facebook group each week to continue answering your questions, plus we'll keep up our regular bi-weekly group calls on weeks 7, 9 and 11


Plus these extras!

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BONUS #1: BECOME MORE VISIBLE TO GET MORE CLIENTS

Learn how to:

  • Implement both short-term and long-term plans to bring in new clients

  • Create a visibility game plan

  • Become comfortable with visibility (even if you consider yourself an introvert or deal with things like imposter syndrome!)

  • Repurpose content and efficiently spread your message across multiple platforms

  • Plus all my straightforward tips, tricks, resources + ideas that will help you become more visible in a strategic way for your business (aka ideal clients who are PRIMED to work with you!)


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BONUS #2: BECOME A DESIGNER BFF

Learn how to:

  • Set up regular touch-ins so your clients feel extra supported (and you stay top of mind!)

  • Offer a low-tech referral program that brings in more work and puts an end to the marketing rat race

  • Package and present on-going services for your website clients to bring in recurring revenue that builds stability and peace of mind


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MY TEMPLATE VAULT

Chock full of things like:

  • My service guide

  • Client meeting agendas

  • My intake questionnaire (this is how I avoid scope creep and get an accurate read before writing proposals)

  • Exercises to help you form your packages, services and pricing

  • 15+ canned emails you can customize for client-facing situations (including those awkward you-missed-a-payment moments!)

 

And an amazing, supportive community!

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PRIVATE FACEBOOK COMMUNITY

For you and other Powerhouse designers! Come here each week for feedback, accountability and to share your wins and progress!

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BI-WEEKLY GROUP Q+A CALLS

These will be live, recorded group calls where you get face time with Melanie and other Powerhouse designers (especially great for the last half of the program when you're implementing everything IRL)!

 
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But you wanna know the BEST part about Powerhouse Web Designer?

You can take take control of your business anywhere in the world, on your own schedule.

Since this is an online program, you just need an Internet connection to get access to all program materials (along with all future updates)!

 
 

I want Powerhouse Web Designer to be a no-brainer for you, which is why I've layered it with methods to help you make back your registration fee (and more) after just ONE CLIENT!!

 
 
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Like the copywriting hack I developed after YEARS of struggling with late client content. Not only did I figure out how to put an end to the ongoing chase of website content from clients, but it increased the value of my services and allowed me to double my prices overnight.

The best part is that it's easy to implement EVEN IF WRITING MAKES YOU WANNA RUN FOR THE HILLS AND HIDE (kinda like it does for me 😂)!!

Inside of Powerhouse Web Designer, I give you the exact template I use to effortlessly create website copy for my clients, with almost no extra time added to my process (in fact it creates a more efficient workflow and SAVES me time).

Not only that, but the template includes a bonus SEO keyword section that your clients basically write for you! 

I give you my website copy template, show you how to incorporate it into your process and make sure it sounds JUST like your clients real voice and tone and - MOST IMPORTANTLY - how to use this new skill to increase the value you provide and charge more for your services.

The principle behind it is actually very simple...

If you can make more money per project AND take insanely good care of your clients, you won't need as many projects to fill your calendar and can start generating more referral work (I'll teach you the exact low-tech referral system I created for my own clients, too)!

 

 
 
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"I emailed my client for three months trying to get her to supply me with written content for her website. The endless wait had me feeling like the website would never go live. Melanie’s approach to crafting copy was the exact solution I needed! It’s extremely helpful because she understand's exactly what questions need to be answered when writing copy so that every page has a clear goal. I followed Melanie's strategy and worked through the prompts with my client and was able to finish the website design ONE WEEK LATER!! Thanks to Melanie, I was able to finally solve a three month long problem without having to spend HOURS of my time researching the solution." - Leah Q

 
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Make sure to enroll before doors close! Get started for as low as $247 today!

 
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6 payments of

$247

  • Text and video lessons
  • Template library
  • 6 live Q+A calls
  • Private Facebook community
  • Lifetime access

Get started today!



Pay in full

$1197

  • Text and video lessons
  • Template library
  • 6 live Q+A calls
  • Private Facebook community
  • Lifetime access

$285 total savings!



I wholeheartedly believe in Powerhouse Web Designer and what it can do for you, so I back it up with a 10-day money-back guarantee! Refunds are available until Wednesday, September 26 after you've completed the first module.

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Here's how it works

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01 - Click through to the registration page to complete checkout.
 

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02 - Once you're registered, you'll get an email with info on how to access the program materials.
 

 
 
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03 - You'll get immediate access to Program Orientation and be able to track your goals and starting points.
 

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04 - On September 17 you'll get week 1 content, an invite to our private Facebook group and deets about our first Q+A call!

 
 

 

How long does it take to complete the program?

Inside of Powerhouse Web Designer I give you all the important templates and guides you need, as well as step-by-step instructions on how to automate your business and streamline your processes. I've designed everything to be "done-for-you", so all you have to do is customize and implement! 

During the first 6 weeks:

  • You'll get new weekly content dripped out that covers everything from mindset, adding strategy to your design process, time-saving automation, delivering a VIP client experience that creates referrals and recurring revenue, my crazy simple copywriting "hack" that puts an end to late client homework and so much more.

The final 6 weeks:

  • Most students will be able to implement each training the week it becomes available, but the entire 2nd half of the program was created specifically to help you implement everything and get support as you build these new systems and start to use them in real life with clients!

Powerhouse Web Designer was intentionally designed this way, because I wanna give you every opportunity in my power to help you take action on your investment and see REAL results in your business!

But even after the "live" portion of the program, you still get access to all program content including templates, bonus lessons, recordings of our live group calls and ALL FUTURE UPDATES!

We all face different levels of busyness, and there is NO RUSH or right/wrong amount of time.

 
 
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Just remember, you have LIFETIME ACCESS to Powerhouse Web Designer along with all future updates, which can help you get results like this...
 

 
 
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Here's what Lindsay sent me after our first phone call and before she even booked her project 😍...

"I'm so excited about working with you. After our phone conversation last week I was ready for the website and the salon to be done right then!! Super inspiring."

 

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Here's what Lynzee had to say after we wrapped up her website...

"I was so scared of letting go of any aspect of my business, but the way you approach projects is totally unique. It really allowed me to let go and trust you. I know I'm going in the right direction and I can’t wait to keep building my business with you in the future."

 
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If you get started TODAY...imagine where you'll be in just a couple of months!

 

What if...

  • You ONLY worked with your most ideal clients?

  • Were booked out MONTHS in advance with a calendar full of projects you can't wait to get started?

  • Had a system in place that helped clients understand your process and keep your calendar organized?

  • Truly felt independent and had more time for your family and creating amazing experiences?

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What will happen if you miss out on this done-for-you guided experience?

  • Will your leads keep ghosting you to work with someone else?

  • Will you continue to chase down content from your clients?

  • Will you keep experiencing delays with your projects?

  • Will your bank account wish you had done a total overhaul of your business when you had the chance?

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You deserve a thriving, sustainable design business!

 
 
 

Powerhouse Web Designer is for you if...

  • You want to learn how to incorporate strategy into your design process.
  • You're confused or overwhelmed by the BUSINESS side of being a freelance web designer.
  • You're tired of experimenting and just want a simple, efficient way to do things.
  • You wanna learn how to streamline your projects and client experience so you spend more time focusing on design and less time on soul-zapping admin tasks.
  • You're tired of chasing clients down for website content.
  • You want more of your time back.
  • You want a shortcut to running a thriving web design business. Avoid the mistakes I made and go straight to good vibes only!
     

However, Powerhouse Web Designer will NOT help you if...

  • You need a course that teaches you how to design a website. This isn't a program about design, but rather a program about business, mindset and strategy for web designers!
  • You're not ready to put in the work. I'm peeling back the layers of my business and giving all the tools you need to create your own successful web design biz, but you'll only get what you put in!
 
 

Here's what I want for you...

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Freedom and true independence.
 

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High-quality leads and clients.
 

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Projects you enjoy working on.
 

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Stable, reliable income.
 

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Projects that flow with ease.
 

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More time for family, friends and fun.
 

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A sense of peace and confidence.
 

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To fall in love with your business!

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So what's it gonna be?

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Are you ready to take action and make big things happen for yourself, or will you continue doing the same things and keep wishing for different results?

If you feel empowered just thinking about the possibilities, imagine how you'll feel once you get your hands on the the tools, training and level of support inside of this program.

The choice is yours and yours alone!

 

And because I wanna hold you accountable, I've gotta make sure you aren't making excuses for yourself.


If you believe you have to be good at business or need a formal design education to create a thriving web design business, listen up!

Here's the truth: I'm a college drop out with a background in coffee and retail.

I built my business with NO DEGREE OR ACTUAL REAL-WORLD EXPERIENCE.

There’s no reason I should be running a successful design studio and doing things like partnering up with amazing designers, working with the best clients, taking on the coolest projects ever....

But somehow I figured it out. And if I can do it...literally anyone can. You just need to know how, which is exactly why I've put together Powerhouse Web Designer!

 

And if you believe that successful people are just lucky, I've got news for you:

Opportunity comes to those who make their own luck.

Have you heard the saying, “The harder I worked, the luckier I became"? That's one I live by.

With quite a few business fallbacks and dumb business decisions under my belt (womp womp)...I’m here to tell you that doing the work and creating a business with PURPOSE are the only real things that will carry you towards success.

It's important to remember that for most people, success is MADE. Almost anything can be achieved with a little dedication and support!

 
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Make sure to enroll before doors close! Get started for as low as $247 today!

 
motionmailapp.com

6 payments of

$247

  • Text and video lessons
  • Template library
  • 6 live Q+A calls
  • Private Facebook community
  • Lifetime access

Get started today!



Pay in full

$1197

  • Text and video lessons
  • Template library
  • 6 live Q+A calls
  • Private Facebook community
  • Lifetime access

$285 total savings!



I wholeheartedly believe in Powerhouse Web Designer and what it can do for you, so I back it up with a 10-day money-back guarantee! Refunds are available until Wednesday, September 26 after you've completed the first module.

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What makes Powerhouse Web Designer different from anything else out there?

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I created Powerhouse Web Designer because I saw a real need for it among web designers. As entrepreneurs we face so many struggles, and I know all too well the insecurity, doubt, frustration and overwhelm that can come from working for yourself.

There aren't a lot of programs built just for us, so even if we WANTED to invest in a course, coach or program...there aren't a lot of resources willing to take a deep dive into the complexities of running a web design business (especially one that looks at your business from a holistic place like this one).

So I created the resource I wish I had!

 
 
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It's a fast track to where you wanna be in your web design biz, whether you're looking to:

  • Shape up your systems
  • Streamline your process
  • Create time-saving automations
  • Infuse strategy into your projects
  • Create a VIP client experience that breeds referrals and ongoing work
  • Scale your business or create a team
  • Add copywriting into your services (even if you're like me and HATE writing)
  • And my best mindset and confidence tricks that I can't wait to share with you!
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A lil' Q+A for ya...

 

+ Can I sign up any time?

Enrollment is only open a few times a year. Doors for this enrollment period end Thursday, September 13, 2018 at 10pm CST!

+ What point of business should I be in before registering?

This program is for new and seasoned freelancers alike. New freelancers can get the guidance they need at the start of their entrepreneurial journey (and avoid some of the big mistakes I’ve made!), but freelance vets can also learn how to introduce efficiency and automation into their workflows, stabilize their income through recurring revenue and referrals, and add new skills to their services (like strategy, copywriting and SEO) to increase their value and charge higher prices.

+ I feel nervous about time-commitment. I have so much on my plate already and this feels like ONE MORE THING to do 😞

The most precious resource we have is time, which I took into full consideration when building this program! I know that working through the program content will require your time, but that’s the beauty of lifetime access and recorded Q+A calls! You can work through everything at your own pace, knowing that any progress towards your goals is WORTH IT, no matter how small.

With saying that, once you work through the program you’ll be able to implement the templates, tech and systems I introduce to create time-saving automation for all the biggest time sucks (like client communication, meetings and paperwork) and build efficient systems that speed up your normal design process. I’m talking 10+ hours of time shaved off per project, so you’ll also be able to use the program to create more time in your day, too :)

+ The program sounds amazing, but financially... I'm not sure I can afford this right now. How can I know it's worth the investment?

This is my favorite question because I super geeked out when packing value into Powerhouse for you! To put it in a nutshell, I’ve layered on methods inside of the program that can help you make back your full registration fee and more after only 1-2 clients!

I’m talking powerful stuff like adding strategy to your design process, expanding your skills to amp up your value and charge premium prices (in easy, efficient ways), creating a low-tech referral and follow up program that incentivizes referrals from your clients and so much more. I want this to be an easy and excited HELL YES from you, so I’ve created a payment plan that lets you get started today for just $167! Plus, registration will never be this low again!

+ Is the program open to designers outside of the US?

Yep! As long as you have internet access you'll be able to log into the program portal and access all material.

+ When does the program begin and end?

You'll have lifetime access to all program material, but the LIVE portion begins Monday, September 17, 2018 and ends Sunday, December 9, 2018 (12 weeks).

All content will be dripped over the first 6 weeks then you'll have another 6 weeks of group support while you implement everything you learn inside of Powerhouse Web Designer 💪🏽

+ What's the refund policy?

Powerhouse Web Designer is backed up with a 10-day money-back guarantee! Refunds are available until Wednesday, September 26 after you've completed the first module.

+ Are there other material or equipment costs besides my registration fee?

Great question! I’m a scrappy, low-tech kinda lady so the tools I use in my business tend to be simple and low-cost. With saying that, there’s one tool I talk about inside of the program that will eventually cost you money if you decide to use it (Dubsado). This is a client management tool that builds efficiency into my day-to-day and helps me deliver all important paperwork like presentations, intake questionnaires, contracts, invoices and proposals.

The time it saves me is worth 10-20 times the annual cost! During the program you’ll be able to implement and test the systems I teach then decide if its a good fit for your needs or not. If you decide to use it permanently I have a discount code you can use, or I can point you to alternatives if it isn’t a good fit.

+ What level of one-on-one and community support does this program offer?

There will be 6 live Q+A group calls dedicated to sharing your wins, hang ups and progress where you can have your questions answered directly by me. These will occur every 2 weeks and be uploaded to your program materials if you want to access them at any point down the road. You’ll also be invited to our private community on Facebook during the live portion of the program (September 17, 2018 through December 9, 2018) where you can check in at any point to ask questions or share your progress.

+ Do I get lifetime access to the program material?

Yes, along with all future updates! 🏆

 
 
 


Unsure if Powerhouse Web Designer is a good fit for you?

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